If you have a tooth to pick with documenting, archiving and promoting the performing arts digitally, then PreFormance is the place for you. Launched in April 2013, PreFormance is an online resource that fosters cultural cooperation by helping artists master the digital tools needed to record and transmit performing arts and cultural activities across borders and boundaries. We explore how digital tools can aid artists in promoting and performing their pieces to diverse audiences while bridging cultural and language gaps. We provide artists with recommendations on how to stay true to the original performance when documenting live arts while remaining competitive in a digitally dominated market. By creating a dialogue between performing artists and documenters, we aim to provide new ways of re-presenting live performing arts.
Our aim is to allow for knowledge exchange, experience sharing, and future collaboration between artists through the toolkit and showcase, while addressing the challenges that performing artists face in the region. With many artists struggling to get access to performing arts from MENA, PreFormance provides a forum for networking, discussing and sharing best practices on how to use digital tools to represent the performing arts.
PreFormance is funded by theGoethe Institut Kairo
Founded by Ben and Sascha, Eps51 is an international design studio covering a wide range of projects including print, web, brand identity, illustration and photography. Before settling down in Berlin, Ben and Sascha lived and worked in London, Paris, Brussels and Cairo.
Eps51 have worked on numerous intercultural projects over the past years, mostly for clients from the cultural field. In 2008 they published the book Arabesque – Graphic Design from the Arab World and Persia [Die Gestalten] – the result of long intensive research on the Middle Eastern graphic design scene.
Noon Creative Enterprise is a Limited Liability Company (LLC) based in Egypt that uses the performing arts for education and human rights advancement. Noon also supports and promotes performing artists, and provides capacity building for social development through the arts; Noon currently supports the online Platform for the performing arts MeetPhool
The Spring Lessons Initiative is an international forum for socio-cultural events and artistic research. It follows and presents current creative developments and cultural projects, explores new forms of civil self-organisation and creates spaces for dialogue and cultural education.
The association Uqbar - Gesellschaft für Repräsentationsforschung e.V. (The Society for Representation Research) was registered on 20 January 2004 into the register of associations in Berlin, Germany. The association aims at promoting contemporary art and culture, and above all implementing, supporting and hosting projects which dedicate themselves to the research and promotion of experimental, interdisciplinary artistic and cultural practices in the international context.
The Goethe-Institut (GI) is a non-profit German cultural association operational worldwide, promoting the study of the German language abroad and encouraging international cultural exchange and relations.
The Goethe-Institut fosters knowledge about Germany by providing information on German culture, society and politics. This includes the exchange of films, music, theatre, and literature. Goethe cultural societies, reading rooms, and exam and language centers have played a role in the cultural and educational policies of Germany for close to 60 years.